The Content Claiming Portal – a new tool that lets creators claim content on Pinterest and control how it appears.
As part of its effort to give creators more control over their content, Pinterest is now launching a new tool that lets them decide where their content appears on its platform and gives them the ability to automatically remove current and any future versions of their content.
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The move is meant to ensure that only the original creators can claim content on Pinterest and benefit from its discovery.
Content creators who want to take advantage of this new feature can first submit their applications in the Content Claiming Portal. If their application is approved, they will be able to upload original content they want to be enforced – and one of the following enforcement options:
- Mine only: Remove existing and future versions of the images from Pinterest, except Pins originally saved by me.
- Website only: Remove existing and future versions of the images from Pinterest, except Pins that link to my claimed website(s). (This option will only be available if you have a claimed website.)
- Block all: Remove all existing and future versions of these images from Pinterest.
When rights holders upload images, they can now tell Pinterest whether they want to allow their images to appear on its platform. They can choose to block an image from being used, and Pinterest will remove it whenever it’s identified.
Pinterest is making the Content Claiming Portal available to a small group of invited content creators worldwide – but is working on expanding the tool’s availability to more creators soon.
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