Pinterest has announced the launch of a new Verified Merchant Program with a few select retailers who meet specific criteria and qualifications.
The world of retail is changing rapidly and e-commerce is becoming more and more important, with consumers shifting their spending online. In this environment, Pinterest wants to help retailers “inspire Pinners and create a shopping experience that feels more like ‘real life,’ bringing a sense of normalcy and delight to challenging times.”
Since people use Pinterest for shopping inspiration, it’s imperative that they see the best products from retailers at the right time. To help make this happen, Pinterest is now introducing several new features to help retailers get their products discovered.
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These include the launch of a new Verified Merchant Program with key retailers like Quay Australia, Ruggable, Filson, Coyuchi, and Lotuff Leather. These retailers have been reviewed manually by Pinterest, and meet the platform’s qualifications for high-quality customer service experiences.
Verified Merchants will have a special blue checkmark appear on their profiles, and they will be “eligible for increased distribution within high-intent shopping experiences and metrics,” such as conversion reporting.
Retailers who are interested in joining the program can find out more information here.
In addition to Verified Merchants, Pinterest has also announced the following features:
Conversion Insights: Conversion insights give advertisers access to organic and paid conversion insights that can help them measure Pinterest’s impact on their site visits, checkouts and sales over multiple attribution windows.
Catalogs updates: Pinterest has made significant updates to Catalogs, decreasing the time from feed ingestion to Product Pin creation.
Additionally, there are new metrics, near real-time feed ingestion, user experience enhancements, and feed ingestion scheduling.
Dynamic retargeting: Advertisers in global markets can reach Pinners who have previously engaged with their brand online or who have unpurchased items in their cart by retargeting exact or similar products they search and save on Pinterest. Advertisers will now get more control with more optimization levers.