Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
With millions of people stuck at home in the last few months, over 60% of Americans have increased their home cooking, and Pinterest is one of the most popular places they seek inspiration for new recipes.
Searches for “easy at-home recipes” have skyrocketed – increasing by 12X.
To help home cooks and to continue supporting their inspiration, Pinterest has launched the Chefs at Home, “an exciting sneak peek into the home kitchens of the country’s top culinary talent.”
For Chefs at Home, over 30 iconic chefs share their recipes, tips, and tricks for home cooks.
Chefs at Home is not just about helping people cook better at home. With food insecurity and job loss at an all-time high, Pinterest is also donating $300,000 in free advertising to raise awareness and funding for the National Restaurant Association Educational Fund (NRAEF), Relief Opportunities for All Restaurants (ROAR), No Kid Hungry, and Harlem Grown.
Pinterest collaborated with industry experts to help curate Chefs at Home recipes – Peter J. Kim, founding director of the Museum of Food and Drink (MOFAD), and Tracey Johnsen, a creative strategist who worked at Tastemade.
From meal planning to meal stanning. Introducing: Chefs at Home, bringing you step-by-step recipes from the nation’s most celebrated chefs.
— Pinterest (@Pinterest) July 14, 2020
Pinners can find Chefs at Home recipes on Pinterest’s Today Tab every week.
Week 1: Celebrate Black chefs – Kwame Onwuachi’s chickpea tagine hummus
Week 2: Snack like a chef – Lucas Sin’s microwave sesame mochi
Week 3: Friends with benedicts – Kia Damon’s pumpkin rye pancakes
Week 4: Eat your feels – Adriana Urbina’s stuffed poblano peppers
Week 5: Weekend bake-a-thon – Dominique Ansel’s yogurt cake
Week 6: Savoring summer – Andrew Zimmern’s cold cucumber soup
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