Pinterest wants to inspire more people to wear masks and make a statement with the launch of self-expression face masks.
Face masks are becoming more than just a protective measure and everyday necessity. They are fast becoming fashion accessories, style statements – and even forms of expression. As the COVID-19 pandemic continues across the globe they will continue to play a major role in our daily wardrobe.
As a result, people are looking for inspiration to find new ways to express their personal styles and identities with their face masks. One of the places they go to, looking for inspiration is Pinterest, and in order to further inspire them to make face masks part of their every day, Pinterest is now announcing the “Make a Statement Mask” challenge.
The challenge enlists creators for help in making truly unique masks that help show off Pinners’ individuality and style.
Pinterest has seen explosive growth in searches for how to create DIY masks – ‘easy mask DIY’ (21x), or ‘DIY face mask sewing pattern with filter’ (23x). Pinterest users are getting more and more creative with their mask styles in order to incorporate them into their daily wardrobe and make fashion statements.
There are now 36x more boards created for fashion face masks than before. The trends include:
- Sequin mask 8.5x
- Mask embroidery design 8.5x
- Blinged out face mask +57%
- Gothic mask 2x
- Tie-dye mask 7.5x
Many creators have already joined in the challenge.
As a recent post explains, “creators like Gigi Buriss wanted to show Pinners how to make a millenary veiled mask, Safiya Jihan shows how to make a colorful & metallic mask that celebrates cultures from around the World, Archel Bernard created a mask for allies and activists that allow you to take a stand in what you believe, while Kerin Rose Gold’s mask was inspired by Salvador Dali’s Ruby And Pearl Mouth Brooch.”
Creators are also sharing instructional videos on Pinterest to help encourage others to make an equally inspired mask of their own. Celebrities including Rico Nasty, Shea Coulee, Ugo Mozie, and Curtis Roach are showcasing the masks on their own social channels to help inspire others to cover up and show off.
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