One Silly Autocorrect Mistake Turned This Creative Agency Into An STI

Creative Agency SuperHeroes generates awareness for World Sexual Health Day with a clever play on autocorrect mistakes.

What if a silly autocorrect mistake could turn your creative agency into an… STI? Let’s face it, nobody wants to work for an agency called SuperHerPes, right?

Annually observed on September 4 since 2010, World Sexual Health Day is an awareness day managed by the World Association for Sexual Health, a global advocacy organization committed to promoting best practices in sexual health.

And this year’s is more important than ever. In the shadows of the global COVID-19 pandemic, another devastating epidemic is raging on: sexually transmitted infections (STIs). STIs are at a record high in the United States, with congenital syphilis increasing an alarming 40% in just one year, just to name one.

So on World Sexual Health Day (September 4), Creative Agency SuperHeroes took the matter in its own hands. A silly autocorrect mistake turned the creative agency into an STI as SuperHeroes became SuperHerPes. And this very smart idea has given birth to a great awareness campaign.

With its ‘Pubic Service’ announcement, SuperHeroes is bringing awareness to the tragic growth in STIs around the world, and reminding us all that prevention is, in fact, extremely simple: “Slip on, don’t slip up.”

The agency built a dedicated website and covered up Amsterdam with graphic, yet tasteful, posters where condoms could also be picked up by passersby.

Now you know what to do. Health first responders across the world are busy saving lives, don’t overload the system, cover up.

SuperHeroes is the ‘post-advertising ad agency’. The international boutique agency is on an ambitious mission: to save the world from “boring advertising”. With 50 heroes and 16 nationalities, SuperHeroes is located in Amsterdam, New York, and Singapore.

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