Creative Agency SuperHeroes generates awareness for World Sexual Health Day with a clever play on autocorrect mistakes.
What if a silly autocorrect mistake could turn your creative agency into an… STI? Let’s face it, nobody wants to work for an agency called SuperHerPes, right?
Related | Is There A Back Door To Get Verified On Twitter?
Annually observed on September 4 since 2010, World Sexual Health Day is an awareness day managed by the World Association for Sexual Health, a global advocacy organization committed to promoting best practices in sexual health.
And this year’s is more important than ever. In the shadows of the global COVID-19 pandemic, another devastating epidemic is raging on: sexually transmitted infections (STIs). STIs are at a record high in the United States, with congenital syphilis increasing an alarming 40% in just one year, just to name one.
So on World Sexual Health Day (September 4), Creative Agency SuperHeroes took the matter in its own hands. A silly autocorrect mistake turned the creative agency into an STI as SuperHeroes became SuperHerPes. And this very smart idea has given birth to a great awareness campaign.
With its ‘Pubic Service’ announcement, SuperHeroes is bringing awareness to the tragic growth in STIs around the world, and reminding us all that prevention is, in fact, extremely simple: “Slip on, don’t slip up.”
The agency built a dedicated website and covered up Amsterdam with graphic, yet tasteful, posters where condoms could also be picked up by passersby.
Now you know what to do. Health first responders across the world are busy saving lives, don’t overload the system, cover up.
You might also like
More from Featured
A Painting Banksy Vandalized To Highlight Climate Change Predicted To Fetch $5Μ
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
Introducing Beat The Buzz Friday Chit-Chat On Twitter Spaces
Five years after our first Beat the Buzz event, we're trying something new. Meet Beat the Buzz Friday chit-chat.
Instagram Tests Letting Users Choose Whether To Show Or Hide Like Counts
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Snapchat Teams Up With LACMA To Place AR Monuments Across LA
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.
Adobe Premiere Rush Now Runs Natively On M1 Macs
Adobe has updated Premiere Rush, bringing support for M1 (Apple Silicon) Macs and Samsung Note 20 series devices.
Facebook Sparked Is A New Type Of Speed Dating App
Facebook Sparked, a video speed dating app, is being tested as part of Facebook NPE team's exploration of the future …
Apple Is Working On An Apple TV With A Built-In Camera And Speaker
With its built-in camera and speaker, the new Apple TV will join the growing range of Siri-enabled Smart Home products …
With Nike Refurbished, Nike Is Launching Its Own Reselling Business
Nike Refurbished is the brand's own take on the circular supply chain business model. The program will launch in 15 …
Apple Opens Up Its Find My App To Third-Party Products
Apple has updated its Find My app to allow third-party products, giving users the ability to locate more things on …