Old Spice just held the first-ever live-streamed board meeting. And, as always with the brand, things got weird very quickly.
Old Spice is always the pioneer. Live video isn’t exactly a novelty anymore, but the brand still found a way to do something that had never been done before: host a live-streamed board meeting on their YouTube channel.
Even if things got weird very quickly – in true Old Spice style – the brand stunt created by Wieden + Kennedy was your one chance to take control over the brand’s marketing plans.
Old Spice brought in social media influencer Toddy Smith to spice things up. Toddy was there to talk about the power of influencer in today’s marketing mix.
It’s sad that you missed the live show, but the good news is that this was only the first of five planned sessions that will run through the fall. There are no plans and no agenda for these meetings. But if they are anything as funny (and weird) as this first edition, it will be worth your time.
Project Name: The Old Spice Boardroom
Format: YouTube LivestreamWieden+Kennedy Portland
Creative Directors: Ashley Davis-Marshall, Matt Sorrell
Copywriter: Adam Crouch
Art Director: Karen Zack
Producer: Evelyn Loomis
Studio Manager: Patrick Cahalan
Account Team: Katie Schaller, Ghada Soufan, Thomas Harvey
Business Affairs Manager: Dusty Slowik
Strategic Planning: Samantha Serocki, Andrew Clayton, Drew Phillips
Media Planning Cherish Lee, Melissa Meier, Brian Goldstein TV Production
Production Companies: W+K Creator Studio
Director of CS: Patty Brebner
Executive Producer: Jules Brown
Line Producer: Rachel Gardell
Production Coordinator: Mulu Habtemariam
Production Designer: Zachary Brockhoff
Teaser Videos Camera Operator: Anders Lund
Teaser Videos PA: Giulia Jimenez
Editor: Anders LundLivestream Company: Blaze Streaming Media
Live Stream Director: Joe ChristensenInteractive Live Tool: GoLive
Production Company: Prettybird
Executive Producer: Derek Richmond
Interactive Directors: Fourclops (Jeff Greco and Eli Stonberg)
Developer: Michael Lucarz
Designer: Chris Sanchez