Bitmojis on Snapchat are getting a fashion upgrade with the new Fall/Winter collection from luxury brand Off-White.
The partnership will span across Stories, chat, games, lenses, and even Snap Map.
The Off-White x Snap Inc. partnership will bring 12 looks for Snapchatters to dress their Bitmojis. Looks will include the Our of Office Sneaker, the low vulcanized sneaker, classic hand-logo apparel, and items from the Caravaggio line, hoodies, T-shirts, and sweats.
Snapchat users will be able to have their Bitmoji virtually try every piece of the new Fall/Winter 2021 collection within a rendering of the new Off-White flagship store that opened in June. To start the experience, you can simply scan the Snapcode below or tap in the top-left corner of your app, select “Bitmoji,” then choose “Change Outfit” and look for the Off-White styles via the Bitmoji Fashion wardrobe.
Off-White founder and creative director Virgil Abloh said in a statement, “It’s vital at this point in time that our digital personality reflects who we really are out in the world. So much of our time and so many of our interactions occur digitally, on our phones, online. I want this digital generation to feel represented and like their true self in every platform, they use to communicate.”
The Fall/Winter 2021 Off-White collection will be available for retail via Farfetch, Monobrand, and the Off-White site.
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