Staying fit at home can be tough. Staying motivated is an even bigger challenge. With “Play the for the world,” Nike celebrates all home athletes during this difficult time.
As all sports events have been canceled, seasons halted or never begun, and all of us asked to stay at home, staying fit and motivated has become a challenge for many.
Space is limited, equipment is scarce, and the whole situation and its economic consequences can weigh enormously on our mindfulness and the well-being of our families and communities.
Following on its “Play for the World” message, Nike is back with a simple, yet strong message of solidarity: ” You can’t stop us” is the brand’s new 60-second spot in which Wieden + Kennedy Portland compiled still and video footage shot at homes.
The spot features world star athletes including LeBron James and Nike-backed talents like Somali boxer Ramla Ali plus beach volleyball star Sara Hughes. But the message appears to be one of unity, a beacon of hope and a celebration for all of us.
It got me motivated.
Campaign: Play for the World
Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriter: Alex Romans
Art Director: Miguel Gonzalez
Executive Producers: Jake Grand, Krystle Mortimore
Producer: Emily Knight
Associate Producer: Shani Storey
Sr. Business Affairs Manager: Maureen Doyle
Group Brand Director: Andre Gustavo
Brand Director: Kate Rutkowski
Brand Manager: Steve Smith
Group Strategy Director: Paula Bloodworth
Group Media Director: Daniel Sheniak
Associate Media Director: Brian Goldstein
Creative Operations Manager: David Ramirez
Integrated Traffic Managers: Sabrina Reddy, Billy Mucha
Executive Design Producer: Alicia Kuna
Design Producer: Michael Rosenau
Studio Designer: Mitch Wilson
Company: Joint Editorial
Editor: Jasmine McCullough
Editorial Consultant: Tommy Harden
Assistant Editor: Andrea Seider
Post Producer: Annie Rosick
Executive Producer: Leslie Carthy
VFX Company: Joint Editorial
Flame Artist: Edward Lopez
Colorist: Jasmine Vazquez
VFX Producer: Rebekah Koerbel
VFX Executive Producer: Bugs Russell
Mix Company: Joint Editorial
Audio Mixer: Natalie Huizenga
Producer: Annie Rosick
Senior Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Producer: Danielle Soury
Mychael Danna, “The Streak” from the Moneyball OST Courtesy of Sony Pictures
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