Instagram is at the heart of some of the best creative campaigns lately. And this one from Land Rover USA is nothing less than a superb use of the platform’s capacity.
So are you feeling adventurous?
Also Read: It Now Only Takes A Swipe To Make The Perfect Instagram
Land Rover is all about adventure. Yes, they make some really good looking cars, but they are also amazing off-roads and that, in many people’s mind, equals to adventure. To promote that spirit, Land Rover USA worked with Y&R NY to create two fictional Instagram adventure stories.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The first of the two, “Solitude in Sawtooth” tells the story of a young couple as they explore Sawtooth National Forest in Idaho. You can find it by searching @SolitudeInSawtooth on Instagram.
The second story, @BrotherhoodOfWonderstone focuses on two brothers and their expedition through Kanab in Utah.
Land Rover used gorgeous photos and first-person videos to build an amazing panoramic visual story (a.k.a panoseries). You can tap on various tiles within each panoseries to watch the short videos that either progress the story or showcase off-road techniques. The short videos are also very much educative as they share survival tips such as turning a leaf into a compass or how to treat wounds in the wild, all very much in the true adventurous spirit of the brand.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
Bill Nye Explains Why Bombay Sapphire And Tonic Taste So Good Together
What do Bill Nye and Bombay Sapphire have in common? Not much, except the new ready-to-drink Bombay Sapphire & Tonic.
Here Is Why Apple Will Never Bring iMessage To Android
Apple believes bringing iMessage to Android would hurt its business and uses the service as a way to "lock-in" customers.
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: Google does it right again.
Twitter Looked Into Possible Clubhouse Acquisition
Twitter held acquisition talks with Clubhouse with a deal value of around $4 billion, according to reports from Bloomberg.
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
TikTok Introduces A New Video Editor For Native Video Ads
The new TikTok Video Editor makes it easy for advertisers to easily and effortlessly create native TikTok video ads.
Pinterest Ads Launch In Brazil
Pinterest is expanding its advertising solutions into Latin America, for the first time, with the launch of Pinterest Ads in …
TikTok Introduces Auto Captions
TikTok is launching auto captions in an effort to build a more inclusive app experience for users who are deaf …
