Instagram is at the heart of some of the best creative campaigns lately. And this one from Land Rover USA is nothing less than a superb use of the platform’s capacity.
So are you feeling adventurous?
Also Read: It Now Only Takes A Swipe To Make The Perfect Instagram
Land Rover is all about adventure. Yes, they make some really good looking cars, but they are also amazing off-roads and that, in many people’s mind, equals to adventure. To promote that spirit, Land Rover USA worked with Y&R NY to create two fictional Instagram adventure stories.
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The first of the two, “Solitude in Sawtooth” tells the story of a young couple as they explore Sawtooth National Forest in Idaho. You can find it by searching @SolitudeInSawtooth on Instagram.
The second story, @BrotherhoodOfWonderstone focuses on two brothers and their expedition through Kanab in Utah.
Land Rover used gorgeous photos and first-person videos to build an amazing panoramic visual story (a.k.a panoseries). You can tap on various tiles within each panoseries to watch the short videos that either progress the story or showcase off-road techniques. The short videos are also very much educative as they share survival tips such as turning a leaf into a compass or how to treat wounds in the wild, all very much in the true adventurous spirit of the brand.
If you like our stories, there is an easy way to stay updated:
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