Spotify podcast polls aim to render the experience more interactive for listeners on both its Android and iOS apps.
Spotify is bringing one of Instagram’s most popular features to its app: polls. Much like on Instagram, respondents, and hosts can see the poll results in real-time, and you will only be able to view the results if you vote.
Related | YouTube Music Playlists Just Got An Upgrade
Spotify podcast polls are already rolling out to certain Spotify-exclusive and original shows, including The Rewatchables and Crime Countdown. The company said that about 90% of listeners will see the polls on their iOS or Android app at first, but everyone will gain access eventually.
Because this is a test at the moment, we do not know if Spotify will open the feature to all podcasts, including those that are not exclusive to its platform.
Where available, polls will appear at the bottom of a show’s episode page or on the episode’s Now Playing page. Voting is as simple as you could imagine, by tapping on the answer of your choice. All responses will remain anonymous but you will be able to see the trends.
Podcast polls are the second interactive podcast feature that Spotify has been testing this year. Back in June, the company tested interactive ads that don’t require listeners to remember promo codes. The new podcast polls are more of a beahvioral test, however. Taking into consideration that most people listened via a mobile device and headphones, this test aims to measure whether or not listeners are keen to interact with the app while listening
You might also like
More from Other Platforms
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.
Nathan Apodaca Will Join Biden’s Inauguration Day Parade
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp Is Giving Users Until May 15 To Accept Its New Data Sharing Policy
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
Snapchat Shuts Down Donald Trump’s Account Permanently
Snapchat has announced its decision to permanently ban President Trump's account.
Google Now Has A Guest Mode On Its Smart Speakers
The new Guest Mode on Google Smart Speakers limits access to your persona data like your calendar and won't save …
Netflix Sensation Bridgerton Could Soon Be The New TikTok Musical
After the success of the Ratatouille Musical, the current Netflix sensation Bridgerton could soon become the next TikTok Musical.
Spanish Twitch Streamer Breaks Concurrent Viewership Record
Spanish Twitch streamer TheGrefg has broken the concurrent viewership record on Twitch with close to 2.5 million concurrent live views.
WhatsApp Now Forces You To Share Your Information With Facebook
As part of a recent privacy policy update, WhatsApp is now asking users to share information with other Facebook companies …