Spanish beer company Cruzcampo’s latest campaign uses AI to bring legendary singer Lola Flores back to life.
In case you don’t know Lola Flores, she was a true icon of traditional Andalusian folklore, famous in her native Spain and around the world. A celebrated dancer, singer, and actress Lola Flores died 25 years ago in 1995, but well-known Spanish brewery Cruzcampo is resurrecting her with the power of AI.
The Sevillan company’s latest campaign features a deepfake of the star, created using many hours of audiovisual material, over 5,000 photos, and some pretty intense post-production. In “Con Mucho Acento,” Cruzcampo celebrates the Spanish language’s diversity – and accents in particular.
“Do you know why I was understood all over the world? Because of my accent,” says Flores’ impressively-recreated doppelganger in the video. “And I’m not just referring to the way I talk.”
Flores’ family was consulted for the campaign; specifically, her daughters Rosario and Lolita were also involved personally.
You can take a look at a video of part of the campaign below.
Impressive use of technology, really!
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