New Cruzcampo Campaign Brings Lola Flores Back To Life

Spanish beer company Cruzcampo’s latest campaign uses AI to bring legendary singer Lola Flores back to life.

In case you don’t know Lola Flores, she was a true icon of traditional Andalusian folklore, famous in her native Spain and around the world. A celebrated dancer, singer, and actress Lola Flores died 25 years ago in 1995, but well-known Spanish brewery Cruzcampo is resurrecting her with the power of AI.

The Sevillan company’s latest campaign features a deepfake of the star, created using many hours of audiovisual material, over 5,000 photos, and some pretty intense post-production. In “Con Mucho Acento,” Cruzcampo celebrates the Spanish language’s diversity – and accents in particular.

“Do you know why I was understood all over the world? Because of my accent,” says Flores’ impressively-recreated doppelganger in the video. “And I’m not just referring to the way I talk.”

Spanish beer company @Cruzcampo’s latest campaign uses AI to bring legendary singer Lola Flores back to life.

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