Spanish beer company Cruzcampo’s latest campaign uses AI to bring legendary singer Lola Flores back to life.
In case you don’t know Lola Flores, she was a true icon of traditional Andalusian folklore, famous in her native Spain and around the world. A celebrated dancer, singer, and actress Lola Flores died 25 years ago in 1995, but well-known Spanish brewery Cruzcampo is resurrecting her with the power of AI.
The Sevillan company’s latest campaign features a deepfake of the star, created using many hours of audiovisual material, over 5,000 photos, and some pretty intense post-production. In “Con Mucho Acento,” Cruzcampo celebrates the Spanish language’s diversity – and accents in particular.
“Do you know why I was understood all over the world? Because of my accent,” says Flores’ impressively-recreated doppelganger in the video. “And I’m not just referring to the way I talk.”
Flores’ family was consulted for the campaign; specifically, her daughters Rosario and Lolita were also involved personally.
You can take a look at a video of part of the campaign below.
Impressive use of technology, really!
You might also like
More from Featured
For this new opus of the SKODA epic ads, the brand showcases a USP that is almost anecdotal: the door …
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Welcome to the new edition of our 10 most talked-about TV ads on social media: What is the common point between …
Facebook New Product Experimental team has announced a new app built to help aspiring rappers create and share their work.
In the UK, Interflora launched a new campaign that highlights gender inequality ahead of International Women's Day on March 8.