Netflix seems to be testing a new ‘Ultra’ plan, as some users in Italy have started to see the option to upgrade. However, it’s pretty much ‘Premium’ plan – at a higher price.
Netflix is doing very well for itself, but it needs to make more money from its users. So, it recently increased prices on its Standard and Premium subscription plans without offering anything different for its subscribers.
And now, in Europe it’s testing a new ‘Ultra’ plan that seems to offer exactly what Premium does today – but at a higher price point.
Also, Premium plan subscribers in some areas seem to be getting less than what they paid for.
Current subscription plans offer the following: Basic ($7.99 per month in the US) allows content streaming to one screen, Standard ($10.99) allows two screens, and Premium ($13.99) allows four. The new Ultra plan offered to Italian subscribers now allows four screens, and Premium seems to be downgraded to two, according to Tutto Android. The Ultra plan offers 4K “Ultra HD” and HDR content which Premium-level subscribers enjoy to a certain degree already.
Also, according to Cordcutting.com, the Ultra plan’s prices range significantly; from €16.99 to €19.99. A Netflix spokesperson explained, “we continuously test new things at Netflix, and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to understand better how consumers value Netflix.”
You might also like
More from Tech
The all-new Google Chromecast was just announced yesterday and you can already get your hands on one for free when …
Amazon Luna will work seamlessly with Amazon-owned content streaming service Twitch, creating a new gaming powerhouse.
Sony has confirmed the Playstation 5 release date: November 12, with preorders starting on September 17 at “select retailers.”
Nintendo is releasing a special version of its original Game & Watch handheld to celebrate the 35th anniversary of Super …
After testing its Horizon VR sandbox universe with an early group of creators, Facebook is now starting to move some users …