Netflix Tests An New 'Ultra' Plan In Europe, But It's Not What It Seems

Netflix seems to be testing a new ‘Ultra’ plan, as some users in Italy have started to see the option to upgrade. However, it’s pretty much ‘Premium’ plan – at a higher price.

Netflix is doing very well for itself, but it needs to make more money from its users. So, it recently increased prices on its Standard and Premium subscription plans without offering anything different for its subscribers.

And now, in Europe it’s testing a new ‘Ultra’ plan that seems to offer exactly what Premium does today – but at a higher price point.

Also, Premium plan subscribers in some areas seem to be getting less than what they paid for.

As Netflix tests new pricing plans some subscribers may be paying more and getting less.

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Current subscription plans offer the following: Basic ($7.99 per month in the US) allows content streaming to one screen, Standard ($10.99) allows two screens, and Premium ($13.99) allows four. The new Ultra plan offered to Italian subscribers now allows four screens, and Premium seems to be downgraded to two, according to Tutto Android. The Ultra plan offers 4K “Ultra HD” and HDR content which Premium-level subscribers enjoy to a certain degree already.

Netflix’s new Ultra plan’s prices range significantly; from €16.99 to €19.99 in some cases.

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Also, according to Cordcutting.com, the Ultra plan’s prices range significantly; from €16.99 to €19.99. A Netflix spokesperson explained, “we continuously test new things at Netflix, and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to understand better how consumers value Netflix.”