Spoiler alert: Gathering outside with your friends during the COVID-19 pandemic will ruin your favorite Netflix shows (unofficial campaign.)
There is one thing we are all asked to do during this pandemic: #staythefuckhome. Netflix is helping carry the message to the masses with a surprising campaign: putting real spoilers of very popular shows on billboards across your city.
The Netflix Original shows that have spoilers written on billboards include “Narcos”, “Stranger Things” and “Love Is Blind.”
Social distancing and self-isolation are key to decreasing the spread of the COVID-19 virus. But some people refuse to abide and continue to go out and chill with their friends. So the students of Miami Ad School came up with the idea to discourage people from going out by putting up billboards filled with spoilers from Netflix Originals.
“If the virus doesn’t stop you from going out, these spoilers will.”
[Warning: Language and spoiler content]
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Seine Kongruangkit
Copywriter: Matithorn Prachuabmoh Chaimoungkalo
Date: March, 2020