Netflix is testing “Kids Clips,” a TikTok-like video feed; however, the feature is aimed at kids instead of adults.
According to a Bloomberg report, a new “Kids Clips” feature will be available within the mobile app and designed with a TikTok-like interface to deliver child-friendly content the platform will add daily.
As opposed to TikTok and Instagram Reels, where videos are displayed vertically in portrait, according to the report, Netflix’s Kids Clips’ videos are designed to be viewed in landscape mode to better adapt to TV screens.
The format is built on top of a previous feature that Netflix launched last year, called “Fast Laughs.” According to Bloomberg, this predecessor to Kids Clips is centered around short comedy clips; however, as the new Kids Clips feature addresses minors, Netflix will limit the number of videos kids can watch in one sitting from 10 to 20.
This will make it an experience that is quite different from the one kids have on TikTok.
Kids Clips will start testing in the US this week, in some Spanish-speaking countries in Latin America, in Canada, Australia, and Ireland.
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