A few months ago, we reported that users will soon be able to use custom profile picture overlays along with the hundreds of custom frames that are already available for different causes. Now, for the Copa América soccer tournament, Facebook-owned MSQRD and Facebook are launching custom filters featuring the flags of different countries.
Copa América Centenario 2016 begins this week – with the United States being the official host. To show their support to their national teams, users will now be able to paint their faces with their countries’ flags. The custom-filters feature will be launched on MSQRD, and Copa América Centenario 2016 Facebook page. More specifically, users will be able to create video selfie animations or static selfies with the filters and then share them or add them as temporary profile images on Facebook.
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This marks a slight departure from Facebook‘s initial use of temporary and custom profile picture overlays that users can added to show their support for specific causes or teams, or to mark a specific occasion – i.e. on one’s birthday for example. It shows that the company is also starting to further integrate MSQRD and its features into the platform.
It’s only a matter of time until marketers start using these features in their branding activities.
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