Meta is reportedly planning to open physical stores as its Reality Labs expands its VR and AR product line.
Meta (formerly Facebook) is gradually expanding its catalog of physical products. Together with this, it seems to be considering the opening of physical stores dedicated to showcasing the brand’s new hardware designs for the metaverse.
According to a recent New York Times report, leaked internal documents point to Meta planning on developing a network of IRL Meta stores in the US, through which the company would sell its VR headsets, AR glasses, Portal devices, and more – further establishing its presence in the metaverse space.
The article explains that “Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents… The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses….”
According to the report, the company hasn’t set an opening date for the stores. However, meta’s product line, which introduces metaverse-ready tools and devices as consumer products, may increase sales in the dedicated stores.
Devices like virtual reality headsets and teleconferencing gadgets, which will allow users to video chat through its various platforms, are currently sold in retail stores alongside products without a specific focus.
Meta said it is shifting its focus to developing a virtual world or metaverse where people can work, play and socialize. By opening retail outlets, The New York Times said Meta is open to having a physical presence that would help users connect with the metaverse.