Meta is bringing back #BuyBlack Friday for a third consecutive year in North America.
Meta emphasized the importance of the Holiday shopping season for Black-owned small businesses, stating that 25% of minority-owned businesses in the U.S. expect to bring in more than one-half of their annual revenue between Oct. 1 and Dec. 31, with that figure rising to 34% for Black-owned businesses.
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Small and midsized businesses in North America that want to participate can visit the #BuyBlack Friday site for free education, resources, and training on how to use the digital tools that are available to them to connect with customers and drive sales. The portal also offers one-on-one marketing support, as well as featuring several highlighted Black-owned SMBs and their success stories.
Meta is also releasing its SMB Holiday Marketing Guide which features advice and tips on how to use the company’s free tools and products across its platforms, as well as the Holiday 2022 Meta Foresight Interactive Report, containing insights from the last three holiday shopping seasons across 33 key markets and tips on how to convert new customers into returning customers.