McDonald’s is bringing back its “no logo” campaign with new minimalist pixel art ads.
The executions come with the tagline “Guess who’s back.” The campaign promotes new restaurant openings in France.
How many brands are so well-known that they don’t even have to show their logo or product anymore? The answer is probably not many. But McDonald’s is definitely one of them. The latest ads from the brand hide its star products in pixel art. And the brand did not even bother with adding its logo. Instead, they chose to insert an enigmatic tagline: “Guess who’s back.”
Created by TBWA\Paris, the ads feature some of McDonald’s most emblematic products like the Big Mac, Filet O’Fish, cheeseburger, and fries. And despite being highly pixelated, they are still recognizable through the artwork.
McDonald’s began its global “no logo” strategy in 2013, with a campaign by TBWA\Paris consisting of classic menu items photographed up close with no branding at all. It has since taken a similar approach across markets including France, Germany, and the U.K.
Brand: McDonald’s France
Brand Managers: José Jacinto, Benoît Kolb, Sandy Rousseau
Agency Managers: Jonathan Serog, Emmanuelle Escalere, Louis Mainbourg
Strategic Planning: Basile Viault
Executive Creative Directors: Benjamin Marchal and Faustin Claverie
Artistic Director: Olivier Mularski
Copywriter: David Philip
Assistant Artistic Directors: Richard Ghanem and Alexandra Fremin
Producer: Camille Naulleau
You might also like
More from Featured
Twitter is keeping on investing in live voice chat with new features to make Spaces easier to discover and share.
Facebook has confirmed its intention to launch its long-awaited Ray-Ban smart glasses, although it revealed no details about their features.
Snapchat is introducing 'Campaign Lab' in its Ads Manager, to let advertisers run scientific experimentation on their campaigns.
Facebook's new Campaign Ideas Generator will help small businesses develop creative ad campaigns, organic content for campaigns, and more.
Rift Tour, the next big Fortnite concert will take place very soon, August 6-8th, but the headliner remains a mystery.
Discord has released a new short film where community members escort Danny DeVito and Awkwafina on an immersive journey into …
The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright …