In Sweden, McDonald’s tapped into nostalgia to bring back the Golden M hairdo, a 90’s look that resembles the chain Golden Arches logo.
From December 5-6, McDonald’s Sweden operated the M Barber Shop, where consumers could get a free virtual appointment with a stylist to learn to do the Golden M hairdo at home.
Related | Burger King France Tells Fans How To Make A Whopper At Home
The virtual appointments were made with influencer hairstylist Adam Lukacs who was working from a real Barber Shop storefront in the center of Stockholm. All appointments were sold out within 2 hours, according to a Fox News report.
The Golden M activation playfully tapped into a renewed interest for the iconic 90s hairdo, popularized by the likes of Leonardo DiCaprio and David Beckham, and brought back to attention by K-pop stars BTS.
On top of the (real) Barber Shop and virtual appointments, McDonald’s also launched the Golden M Detector, a mobile app that uses artificial intelligence and machine learning to reward customers with a Big Mac if it detects Golden M haircuts in selfies.
“When we realized that people were wearing our Golden Arches, we had to act,” Staffan Ekstam, the marketing director at McDonald’s Sweden, told Fox News. “We started the M Barber Shop not only to guard our Golden M, but also to claim it once and for all. The salon is a celebration dedicated to our beloved ambassadors — a helping hand to guide them on how to keep their M’s in perfect trim, even when we can’t move around as freely as we usually can.”
And don’t worry if you missed out on an appointment, a video tutorial was created to extend the campaign’s reach and encourage more people to proudly wear the Golden Arches.
You might also like
More from Featured
Messi In MLS – Why Apple Is The Big Winner
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights …
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
ChatGPT Maker OpenAI Is Now The Fastest Growing Website
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now …
This Digital Artist Takes Album Covers to the Next Level With Generative AI
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album …
Forget ‘Hey Siri’ – Apple Is Changing The Trigger To Just ‘Siri’ In iOS 17
Soon You Will Just Have To Say 'Siri' To Trigger Apple's Digital Assistant. The change is coming as part of …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …