McDonald's Celebrates 50 Years Of Burgers With Giant OOH Campaign •

Let’s take this moment to celebrate the fact that McDonald’s have catered to our burger needs for the past 50 years. There are two generations of people on this planet, who don’t know what life is without McDonald’s.

To celebrate the occasion, the food chain graced us with, not one, but two, treats: The new Big Mac Jr. and Grand Big Mac series of burgers, available till March 2018, and a Grand Big Mac OOH takeover. Double yummy.

But what caught our eye most, was the enormous OOH campaign, basically a takeover of BFI IMAX in London. If you’re not acquainted with said building, let me enlighten you: the BFI IMAX in Waterloo, London, is that big round structure right in the middle of one of the busiest roundabouts in the British capital. It’s huge; its screen is the largest in the UK.

If you see a giant patty around Waterloo, London don’t get alarmed: It’s a McDonald’s burger indeed

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So, McDonald’s fittingly decided to “go big or go home,” dressing this landmark building as a burger. Imagine this scenario: commuting back from work, watching a giant patty approaching from afar. In my books, this is a positive brand association. Can you resist the munchies?

If you’re in the UK, you can check out the TVC here.

Credits

Client: McDonald’s
Creative Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Director: Peter Heyes
Art Director: Steve Robertson
Copywriter: Blake Waters
Graphic Designer: Paul Reddington
Senior Social Media Manager: Rory O’Neill
Client Service Director: Layla Potter
Board Account Director: Victoria Reiz
Account Director: Bethany Watts
Senior Account Manager: Ailsa McQuaid
Account Executive: Andrew Rees
Planning Director: Max Keane
Senior Planner: Adriana Ferran
Planner: Niall Moore
Agency Producer: Michelle Hickey