With video the fastest-growing format on its platform, LinkedIn is now launching its very first live video feature.
LinkedIn is making its first foray into live streaming with a new LinkedIn Live feature. Launching this week as an invite-only beta in the United States, LinkedIn Live will not be available to all of the professional social network’s 600 million members just yet. Soon, however, LinkedIn will be opening up an application process for interested parties who will have to fill in a contact form to be considered for the test. There is no word as to when the feature will be opened up to all members. For the time being, only certain people and organisations will have access.
LinkedIn Live is being made possible with the help of Microsoft’s Azure Media Services, which provides the necessary encoding technology to allow live video on the platform.
Furthermore, LinkedIn is also partnering with various streaming software services to allow content creators to use professional broadcasting features like Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive. This will most likely lay the foundations for high-quality TV-style broadcasts on LinkedIn – a very interesting prospect indeed.
LinkedIn Live will likely be used to cover conferences and product announcements, business-related Q&As, earnings calls, and more. In any case, there is plenty of time to see what will come of this first step that LinkedIn is making albeit rather late in the game.
You might also like
More from LinkedIn
LinkedIn Announces The Rollout Of Product Pages
LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages - a dedicated tab on company pages for products.
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …