As Promised, Facebook Instant Articles Are Now Available To All Publishers

As promised back in February this year, Facebook has made Instant Articles available to any publishers across the world. The announcement was made last night during the company’s F8 conference.

#BeatTheBuzz: The world’s greatest agencies and most exciting brands gather in London, on April 14th. Book your place now!

Instant Articles were introduced almost one year ago, as the solution to slower loading times on Facebook. Instant Articles are lighter, but more interactive versions of articles that load almost instantly within Facebook’s mobile apps.

As promised, Facebook has made Instant Articles available to any publishers across the world.

Click To Tweet

If you like our stories, there is an easy way to stay updated:
Follow @wersm

Instant Articles had previously been only available to selected publishers. A year later though, Facebook has released some very interesting stats on the feature:

– Instant Articles generate 20% more click-throughs than regular links
– Users who clicked through to an Instant Article are 70% less likely to abandon the article
– Instant Articles get shared 30% more often than normal web links on Facebook

Facebook had also announced that an official WordPress plugin will be released, automatically giving easy access to Instant Articles to over 25% of publishers worldwide. We have not yet found this plugin online, but it should be coming very soon.

Facebook Instant Articles generate 20% more clicks through and 30% more shares than regular links.

Click To Tweet

If you like our stories, there is an easy way to stay updated:
Follow @wersm

Also, it is worth noting that Instant Articles will keep on showing up as regular web traffic in Google Analytics. I know many of you have been worried about this.

For more information: Instant Articles Now Open to All Publishers [Facebook]

[wysija_form id=”5″]

#F8 #Facebook #instant articles #publishers #Wordpress