Like The Product It Promotes, This Ad Is 100% Recycled

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To promote its star product, a t-shirt made out of 100% recycled materials, the company – Everybody.World – chose to make an ad also made out of recycled video and audio.

The “Trash Tee” is the star product of a company called Everybody.World. The t-shirt is made from 100% processed waste cotton fibers. When its founders Iris Alonza and Carolina Crespo – both ex-American Apparel employees – reached out to director Anton du Preez, the latter thought it was obvious that the ad needed to be 100% recycled as well.

Together with agency Johannes Leonardo, they created the first 100% recycled ad, made out of 14-year old stock footage and audio snippets of PSAs from the 1950s. Where new footage was required, they shot on vintage Kodak film.

This ad is made out of recycled 14 y.o. stock footage and audio snippets from the 1950s. A 100% recycled ad for a 100% recycled T-shirt by @EVERYBODY_world

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CREDITS:
Client: Everybody.World
Agency: Johannes Leonardo
Production Company: Mixed Business, LLC
Editorial: Picture Farm
Color: The Mill, NYC
Film Processing: Fotokem
Creative Directors: Wesley Phelan, Matthew Edwards
Director: Anton du Preez
Director of Photography: Wes Cardino
Assistant Camera: Barry Goldman
Photographer: Sylve Colless
Editor: Winnie Cheung
Assistant Editor: Regina Spurlock
Post Producer: Leslie Yoon
Color Producer: Evan Bauer
Colorist: Mikey Rossiter
Sound Mix and Design: Richard Vossgatter
Fotokem Sales: Mary Chamberlain, Perry Suppa