LIFEWTR and Marriott Hotels announced a collaboration that brings inspiration to art and innovation through a new augmented reality in-room guest experience using the Facebook camera.
PepsiCo and Marriott International renewed their partnership, making the former’s LIFEWTR premium bottled water the official in-room water for Marriott Hotels in the United States. As part of the collaboration, the brands have launched a campaign to encourage Marriott’s guests “to explore new worlds of creativity and inspiration within their […] rooms.” Marrying art and technology through a new unique AR experience, “guests are encouraged to browse virtual artwork from LIFEWTR artists and transform the walls of their guest room according to their inspiration.”
How It Works
Guests open Facebook’s in-app camera to begin, by scanning a custom bottle tag on LIFEWTR bottles that can be found in their rooms (only in participating Marriott Hotels). Once they scan the code, guests can then use the Facebook camera to “customize their rooms virtually with an augmented reality art gallery” that features artwork from 18 LIFEWTR artists. They can then choose the artwork they like – or customise it – and drag it onto the room’s virtual walls. Finally, they can share photos of their room’s décor with followers on directly from within the app.
“LIFEWTR and Marriott Hotels are committed to advancing creativity and finding new and innovative ways to bring art to life,” said Stacy Taffet, Vice President, Water Portfolio, PepsiCo. “The collaboration allows us to take novel steps in a shared vision to provide guests with a unique way to experience art and get even more art and innovation into the world via AR.
She also explained that “LIFEWTR’s Series 7 bottles, which will be unveiled in early 2019, will further touch on this by supporting emerging creative talent who focus on art through technology.”