“The machines are coming”….. Good thing, bad thing, can we tell the difference?
The script for this ad was written by AI and brought to life by Oscar-winning film director Kevin Macdonald, whose film credits include ‘Whitney’, ‘State of Play’, ‘One Day in September’, and ‘The Last King of Scotland’.
What do you think of the ad? Would you actually know this was a story written by artificial intelligence? And if not, is that an exciting or an alarming thought?
AI was developed to simulate human intelligence in machines. The term is colloquially used to describe a machine mimicking cognitive functions that we associate with humans, such as learning and problem-solving. We’re already familiar with some of its uses in understanding human speech, game-playing, computer science, big data, and operation of autonomous cars.
There are fears that AI could lead to mass unemployment and other damaging consequences if it is developed unchecked.
For this campaign for the new Lexus ES vehicle, the AI developers studied 15 years’ worth of award-winning ads to come up with the elements going into the data set. You can see the full fascinating development story, complete with insights into human psychology, here.
The idea of the ad is to reflect that the technology in the new Lexus ES “reacts to compliment your own senses, helping prevent collisions before they happen”. It will also help with things like keeping you in the middle of your lane, which should avoid those accident-generating moments when drivers get distracted looking down to flick an insect off their lap or glancing round at a passenger.
“It’s a supplement to the driver”, says Lexus.
Well, how does that make us feel, as drivers and/or humans?
“Omg, it’s so exciting!”
“Oh, no, I want to make my own decisions even if they’re crap.”
“Thank goodness, can’t wait for full-on driverless vehicles.”
“Awesome AI application but I don’t want that kind of supplement, ever!”
Big questions, maybe with no answers. Meantime, let’s just enjoy the ad, shall we?
To have your say on this and other ads, visit the ADDS site.
Read next: The International Committee Of The Red Cross Uses Virtual Reality To Recreate Fear And Trauma
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
Apple Will Automatically Assign You An Apple ID Passkey With iOS 17 And macOS Sonoma
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation …
