Fear not, fans – it’s just Square Enix playing cute in a spoof trailer for their upcoming video game ‘Shadow of the Tomb Raider’. Insulting, hilarious, wtf? The jury’s out on this one!
With the latest edition of the perennially popular and long-running Tomb Raider series of games due to drop on September 14, the marketers put a fresh spin on things with a ‘Shadow of the Cute Raider’ parody promotion.
Whether you’re a skilled gamer or a ‘Who’s Lara Croft?’ type, you’ll find something to enjoy as the trailer throws the spotlight onto cats and dogs instead of humans. The campaign was created to mark #NationalDogDay.
Intrepid British archaeologist Lara is played by a lean, winsome and intelligent Australian Shepherd dog in this race against time, but it’s the hairless Sphynx as the High Priestess that really takes the eye.
Cat lovers (yes, there is a #NationalCatDay too) will be delighted to see laser pointers coming into play, with their usual devastatingly funny effect.
Is there a danger we’ll be clamouring for a full-length feature film with these engaging cat-and-dog performers?
Well, it’s a possibility.
The Tomb Raider games have been around for over 20 years, pioneering the action-adventure genre and selling more than 63 million copies worldwide. They continue to enthral a loyal following, and not everyone finds #CuteRaider that cute…
Our local London entertainment sales associate and keen Tomb Raider gamer turned his nose up when we asked about the trailer: “Yeah, I’ve seen it. It’s a bit insulting,” he acknowledged, “but so what? It doesn’t deter the real fans.
“I’ll show you in a minute,” he added, to a fellow-fan colleague who hadn’t seen the spoof. “Tomb Raider’s good ‘cos it’s real puzzles, you have to work things out, it’s satisfying when you find the tombs.”
Point taken guys. If only the real thing will do, here’s the actual ‘Shadow of the Tomb Raider’ trailer for you:
To have your say on this and other ads, visit the ADDS site.
Read next: Call Of The Wild: Personal Message From Kaleo’s JJ Julius Son
You might also like
More from Featured
The World’s Last Blockbuster Location Is Now An Airbnb
The last Blockbuster location is closing its doors. But before it does, it is offering its space as an Airbnb …
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
GIPHY Backdrop Lets You Create Animated Virtual Backgrounds For Your Video Calls
GIPHY has launched GIPHY Backdrop, a new tool that lets you create your own animated virtual backgrounds for video calls.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
Coming Soon: The New Paris Saint-Germain Air Jordan 4
Paris Saint-Germain and Jordan brand will launch a new Air Jordan 4 collaboration with a surprising look on September 1.
TikTok Announces First Recipients Of Its $1B Creator Fund
After announcing its $1 billion Creator Fund earlier this month, TikTok has announced the first creators to receive funding.
Google Introduces People Cards, Virtual Visiting Cards Feature In Search
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
How To Install watchOS 7 Right Now
Apple watchOS 7 is available via public beta starting today. It is the first time Apple has released a public …
adidas Adds New RPD-01 In-Ear Sport Headphones To Its Lineup
The $99 in-ear adidas sport headphones are the newest set designed for athletes, with “ergonomic” eartips and earwings.
