If you’re into alternative rock, you’ve probably heard of him. If you’re into rock babes, he’s apparently becoming one. Now the Kaleo frontman lends his distinctive voice to conservation.
Fans of Icelandic band Kaleo will recognise the soundtrack, ‘I Can’t Go On Without You’ for this one-minute campaign by the World Wildlife Fund (WWF), urging action to conserve endangered species.
“I believe in preserving the natural world and its beauty,” says lead vocalist and guitarist JJ, attributing his conviction to the fact that he grew up in “one of the largest unspoiled areas in Europe. Conservation is a vital part of protecting this planet and deserves global support.”
He and his bandmates – drummer David Antonsson, bassist Daniel Kristjansson and guitarist Rubin Pollock – began making the headlines in 2012. The track ‘All the Pretty Girls’ gave them a big boost in 2014 and has just been classified Gold in U.S. sales, i.e. more than 500k).
The four-man band has since moved from Iceland, a nation of some 330,000 people, to the United States, where they’ve played in 45 states and landed a spot on the soundtrack to HBO hit show Vinyl – very appropriate, since they love vinyl for its ability to showcase literally two different sides of a band/artist’s work. They called their first album ‘A/B’ as tribute to that split function.
Julius, 27, (Pisces, for you astrology buffs) has been writing his own songs since he was 13, and is happy to be using his distinctive howl’n’growl tones and the band’s growing image to contribute to wildlife conservation work. “I am proud to work with WWF in an effort that is very close to my heart.”
The Tiger spot is not the only one in the campaign – you can find links to the WWF series on the Kaleo website.
To have your say on this and other ads, visit the ADDS site.
https://www.youtube.com/watch?v=JjR8hGIIp9k
Read next: Enough With The Fit Trackers, Here Is the Sit Tracker
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …