Fear not, fans – it’s just Square Enix playing cute in a spoof trailer for their upcoming video game ‘Shadow of the Tomb Raider’. Insulting, hilarious, wtf? The jury’s out on this one!
With the latest edition of the perennially popular and long-running Tomb Raider series of games due to drop on September 14, the marketers put a fresh spin on things with a ‘Shadow of the Cute Raider’ parody promotion.
Whether you’re a skilled gamer or a ‘Who’s Lara Croft?’ type, you’ll find something to enjoy as the trailer throws the spotlight onto cats and dogs instead of humans. The campaign was created to mark #NationalDogDay.
Intrepid British archaeologist Lara is played by a lean, winsome and intelligent Australian Shepherd dog in this race against time, but it’s the hairless Sphynx as the High Priestess that really takes the eye.
Cat lovers (yes, there is a #NationalCatDay too) will be delighted to see laser pointers coming into play, with their usual devastatingly funny effect.
Is there a danger we’ll be clamouring for a full-length feature film with these engaging cat-and-dog performers?
Well, it’s a possibility.
The Tomb Raider games have been around for over 20 years, pioneering the action-adventure genre and selling more than 63 million copies worldwide. They continue to enthral a loyal following, and not everyone finds #CuteRaider that cute…
Our local London entertainment sales associate and keen Tomb Raider gamer turned his nose up when we asked about the trailer: “Yeah, I’ve seen it. It’s a bit insulting,” he acknowledged, “but so what? It doesn’t deter the real fans.
“I’ll show you in a minute,” he added, to a fellow-fan colleague who hadn’t seen the spoof. “Tomb Raider’s good ‘cos it’s real puzzles, you have to work things out, it’s satisfying when you find the tombs.”
Point taken guys. If only the real thing will do, here’s the actual ‘Shadow of the Tomb Raider’ trailer for you:
To have your say on this and other ads, visit the ADDS site.
Read next: Call Of The Wild: Personal Message From Kaleo’s JJ Julius Son
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
