“Where is the mac?” – Kraft wants your help to pressure McDonald’s into adding mac & cheese into its number 1 sandwich.
Kraft’s Mac & Cheese is launching a new PR campaign, teasing McDonald’s about the name of its most-sold sandwich, the Big Mac.
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The campaign, created in partnership with ad agency Johannes Leonardo, is basically the beacon for a petition, asking consumers for help into pressuring McDonald’s.
“For years, we’ve seen our fans add Kraft Mac & Cheese to their burgers from the comfort of their homes,” Christina Brown, an associate brand manager at the Kraft Heinz Company, said in a statement. “We believe the time for change is now, and we are hopeful America’s most iconic burger, the Big Mac, will start to add the most important mac of all.”
If you are offended by the lack of “mac” in the Big Mac, curious to see this through or simply looking to support a brilliant campaign, then you can head over to WheresTheMac.com. There you will find a list of prewritten pleas to tweet at the restaurant chain, along with a link to send McDonald’s corporate feedback. In exchange for your support, Kraft will reward you with a free box of Mac & Cheese. That’s a good deal if you ask me.
Now, this is not the first time Kraft took a stab at the Big Mac. In September 2020, the brand has already tried to engage the fast-food chain brand with a larger than nature macaroni, asking if it was ok for them to launch their own “Big Mac.”
Hey @mcdonalds. You cool if we do our own Big Mac®? pic.twitter.com/0qUJ2hFMww
— Kraft Mac & Cheese (@kraftmacncheese) September 9, 2020
Back then, McDonald’s had played ball and responded they would check with their lawyers. The response came moments later: “They said no 🙁.”
they said no :(
— McDonald's (@McDonalds) September 9, 2020
The Big Mac’s name originated back in 1967 when Esther Glickstein Rose, then a 21-year-old secretary working within McDonald’s advertising department, suggested they named the new two-patty burger the “Big Mac.”
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