Kim Kardashian has won $2.8M from the fast fashion company Missguided in a lawsuit claiming the company used her “person and trademarks” to sell replicas of her outfits.
Fast fashion company Missguided is known for selling replicas of the trendiest outfits. Now they will also be known for being the company that paid nearly $3M in damages to Kim K. and potentially opened a new chapter in trademark laws for social media platforms.
To gain momentum and increase (organic) reach, Missguided regularly tagged Kim Kardashian on their Instagram posts.
But, despite awarding $2.7M in damages and $59,600 in attorney fees to the plaintiff, no legal precedent one the violation of trademarks on social media was made. Missguided never responded to the lawsuit, leading to a loss. Missguided was also ordered to cease using Kardashian West’s trademarks in connection with the “sale, marketing, or distribution of its products.”
It’s unclear whether this judgement could be the beginning of yet another battle platforms will have to fight against.
You might also like
More from Instagram
Instagram Expands IGTV Ads To Select Creators In The UK And Australia
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Instagram Limits Interactions Between Teens And Adults They Don’t Follow
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Instagram Releases New Set Of Stickers Honoring Women In STEM On Pi Day
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.
Facebook Tests Feature That Lets You Share Reels On Facebook
Facebook has confirmed the test of a feature that allows Instagram users to share reels on Facebook News Feed.
Instagram To Relaunch Its Lite App In 170 Countries With Support For Reels
Instagram Lite could make its big comeback with new features and slightly larger file size, and support for Reels.
N26 Highlights Banknote Gender Parity With New AR Effect
Mobile bank N26 has launched a new AR effect that highlights the low representation of women on banknotes.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
Instagram Now Lets You Go Live With Up To 3 People
New Instagram Live Rooms let you go Live on the platform with up to three people at a time.
Facebook And Instagram Introduce Cross-App Messaging
Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.
