Kim Kardashian has won $2.8M from the fast fashion company Missguided in a lawsuit claiming the company used her “person and trademarks” to sell replicas of her outfits.
Fast fashion company Missguided is known for selling replicas of the trendiest outfits. Now they will also be known for being the company that paid nearly $3M in damages to Kim K. and potentially opened a new chapter in trademark laws for social media platforms.
To gain momentum and increase (organic) reach, Missguided regularly tagged Kim Kardashian on their Instagram posts.
But, despite awarding $2.7M in damages and $59,600 in attorney fees to the plaintiff, no legal precedent one the violation of trademarks on social media was made. Missguided never responded to the lawsuit, leading to a loss. Missguided was also ordered to cease using Kardashian West’s trademarks in connection with the “sale, marketing, or distribution of its products.”
It’s unclear whether this judgement could be the beginning of yet another battle platforms will have to fight against.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
