Kim Kardashian has won $2.8M from the fast fashion company Missguided in a lawsuit claiming the company used her “person and trademarks” to sell replicas of her outfits.
Fast fashion company Missguided is known for selling replicas of the trendiest outfits. Now they will also be known for being the company that paid nearly $3M in damages to Kim K. and potentially opened a new chapter in trademark laws for social media platforms.
To gain momentum and increase (organic) reach, Missguided regularly tagged Kim Kardashian on their Instagram posts.
But, despite awarding $2.7M in damages and $59,600 in attorney fees to the plaintiff, no legal precedent one the violation of trademarks on social media was made. Missguided never responded to the lawsuit, leading to a loss. Missguided was also ordered to cease using Kardashian West’s trademarks in connection with the “sale, marketing, or distribution of its products.”
It’s unclear whether this judgement could be the beginning of yet another battle platforms will have to fight against.
You might also like
More from Instagram
Instagram Tests New ‘Collab’ Feature That Lets Two Accounts Post Together
Instagram is testing a new feature that will allow two users to collaborate on publishing Feed Posts and Reels.
Instagram Now Automatically Translates Texts In Stories In 90 Languages
Instagram has allowed translation in 60 languages on posts and captions since 2016. Now it is translating text in Stories …
Instagram Introduces Sensitive Content Control Options
Instagram now allows users to control how much sensitive content they see on Explore with several new options.
Instagram Increases Insights Date Range From 30 To 60 Days
Instagram announced a new calendar tool with a reporting timeframe doubled from 30 to 60 days; promises to increase to …
This New Instagram Tool Helps Users Recover Hacked Accounts
Instagram has released a new in-app tool that helps users recover hacked Instagram accounts, directly from the app.
Instagram Is No Longer Just A Photo-Sharing App
According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app.
Black-Owned Businesses Can Now Self-Identify On Instagram
Instagram has added a tool that lets Black-owned businesses in the US self-identify and become more discoverable.
Instagram To Introduce Link Stickers For Stories
With the new Instagram Stories link stickers, everybody could soon have the ability to share links, without requiring 10,000 followers.
Instagram Is Finally Testing The Ability To Post From Desktop
Instagram has confirmed it's finally testing the ability to post images and videos to its platform from desktop.
