KFC’s GPS cassette tape: Because the power of a good digital campaign isn’t about how many people actually interact with it, but how many people hear of it.
As a brand, KFC isn’t short of innovation. But what they have even more of, is humor, and a thing for disrupting the advertising world. After edible ‘finger licking’ good’ nail polish and other advertising successes, the colonel is back with… the world’s first GPS navigation cassette tape.
The tape is an audio recording of Colonel Sanders telling listeners how to drive from Louisville, Kentucky – where KFC’s headquarters are located – to Marietta, Georgia, where its famous Big Chicken franchise – featuring an animatronic chicken that’s 56 feet tall – lives.
Even more specifically, the navigation guidance starts from Colonel Sanders’s grave… and will take you through the scenic route, across places deemed significant to the regional flavours of KFC’s signature burgers. And if you are worried about the length of the trip, you should know the tape also includes road-trip sing-alongs.
Do we love what KFC did here? Of course, it’s an amazingly snarky response to competitors, and their race to technology, real-time pizza delivery trackers and other tech-enhanced activations.
Are you ready for the road trip? If you don’t have a cassette deck in your car (which means most of us), worry not, you can also listen to the tape on YouTube:
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
