The first transaction using Bitcoin was the purchase of two pizzas. Now, KFC Canada accepts the cryptocurrency in exchange for a bucket of chicken tenders.
Whether or not Bitcoin is totally overhyped is a question to revisit at a later date, but we all know that cryptocurrencies have just started to really creep into our lives in earnest. And brands are starting to take advantage of the fact. Burger King recently introduced its own cryptocurrency – the Whoppercoin. Now, KFC is accepting Bitcoin – or 0.0014 Bitcoin to be exact – for a monstrosity called the Bitcoin Bucket.
KFC calls it the “crypto-chicken space,” and the campaign plays with the idea that “despite dramatic swings in value, long and short-term volatility, and general confusion around cryptocurrency, the Colonel’s Original Recipe chicken remains constant—it’s finger lickin’ good.”
Actually, it’s not 0.0014 BTC. It’s whatever 20 CAD is worth – That’s Canadian dollars by the way.
KFC Canada presents The #Bitcoin Bucket. Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken. https://t.co/2OKuCHk5Hb pic.twitter.com/UwaduB8toi
— KFC Canada (@kfc_canada) January 11, 2018
Any Canadians who are interested in the offer, can try to exchange their BTC with the bucket on KFC’s online store, ColonelAndCo.ca between Jan. 12 and Jan. 19. But guess what… They are all sold out. There is even a Facebook Live video tracking the bucket’s value in real time.
Surely just a gimmick, but could it be the beginning of something bigger?
More from Creative Campaigns
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your …