Six cereals, Six mascots, all coming together against bullying and promoting love: that’s the new special edition of Kellogg’s ‘All together cereal.’
To support GLAAD‘s actual anti-bullying campaign, Kellogg’s released a new breakfast cereal that combines six of its flagship cereals and mascot into the first “All together” cereal. The new box includes Raisin Bran, Corn Flakes, Rice Krispies, Frosted Flakes, Froot Loops and Frosted Mini Wheats.
The “All together” cereal comes in a purple box, as a clear reference to its support for the LGBT+ community.
“We all belong together, so for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It’s a symbol of acceptance no matter how you look, where you’re from or who you love.” – Kellogg’s said in a statement.
Kellogg’s All Together cereal is be available for a limited time in honor of Spirit Day, an anti-bullying campaign that has millions of people wearing purple to stand up against bullying. You can order yours here.
Kellogg’s also pledged to donate $50,000 to GLAAD in support of the group’s efforts to fight harassment against the LGBT+ community.
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