Twitter is reportedly working on a cheaper alternative for organizations to get verified on its platform. Currently, the only available plan costs $1,000 a month.
Elon Musk announced Twitter is working on a cheaper plan, but did not give any details about the cost.
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After moving forward with removing all legacy verified profiles from the platform, Twitter is now left with only two ways to get verified: one for individuals, via Twitter Blue which starts at $8/month, and one for organizations that costs $1,000/month + $50 per individual employee. Of course, that seems crazy for many small businesses.
After being called out about it, Elon Musk announced that Twitter is currently working on a lower cost tier for small businesses, but first the company must work to improve “he onboarding of organizations carefully to prevent fraud.” Musk also added that “the $1,000/month is meant for larger organizations.”
We will have a lower cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud.
The $1000/month is meant for larger organizations.
— Elon Musk (@elonmusk) May 6, 2023
Musk did not provide any further details, nor information about the cost of this lower tier, or what type of companies might qualify for it.
Twitter has been pushing for paid verification for some time now, even announcing that only verified accounts would now be able to advertise on the platform:
“Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time,” the company said in an email.