What the internet has given us is this virtual sense of freedom to speak our mind, without feeling the emotional barrier or the consequences our choice of words may have, on our peers. And, in many cases, this leads to the rise of online bullying and racism, which is one of the most prevalent problems of the online era.
Also Read: A Campaign for Drowning Awareness
Many campaigns have been created in the past, in order to tackle this ever-growing problem. However, Criola, a Brazillian non-profit organization that seeks to defend black women’s rights across Brazil, took the whole online racism conversation to a whole new level. In fact, it took it from its shielded internet context and put it offline, for everyone to see it and to reflect on it.
Because, after all, it’s true what they say: Harassing behaviours are hidden behind words, between the lines. By putting it up there for anyone to see and reflect on, Criola hopes that we will become more considerate when we use words and, eventually, we will experience a shift in mentality that will allow ample space for tolerance and acceptance.
The spark that ignited the campaign was a series of insulting comments which were posted under a Facebook photo of a Brazilian journalist, posted on her personal account. The anti-racist group traced back all those comments both on Facebook and Twitter, along with their geo-localisation data.
The next step was to print out those comments – blurring the names of each user. In a bold move, gigantic banners were placed near the neighbourhoods where the offenders reside. By naming and shaming, the campaign hopes to raise awareness and generate discussions about this issue. Its tagline “Virtual racism, real consequences” rings true.
Does it succeed? The response is up to you.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
