In the UK, Interflora launched a new campaign that highlights gender inequality ahead of International Women’s Day on March 8.
Interflora and its network of florists have grown into the world’s largest and most popular flower delivery network.
Related | Let Air France Take You On A Tour Of The Country With The New In-Flight Safety Video
Celebrated on the 8th of March every year, International Women’s Day is a day dedicated to acknowledging the contribution women have played in achieving greater equality. It’s to recognize the women who have stood against the system, challenged the status quo, and made a difference.
And of course, it is a day to highlight the ongoing inequalities between men and women.
Did you know that only one in 20 FTSE 100 companies are led by women? Or that women would need to work nearly 900 more hours every year to earn the same as men? Or that women make only one-third of the UK’s members of parliament?
The facts are there. , showing there is still a long way to go to achieve equality between the sexes in the corporate world.
- Only 6.1% of current world leaders are women*
- Only 12 out of 195 countries have a woman as the head of their government.
- Only 7.4% of the companies on the Fortune 500 list are run by women*
- Only 7.4% of the companies on the Fortune 500 list are run by women
This year Interflora chose to take on gender inequality and the #ChooseToChallenge movement by making shocking inequalities very visible. The company is launching a new bouquet inspired by Bumble CEO and youngest ever female self-made billionaire, Whitney Wolfe Herd.
The Equal Power flower bouquet is made of white and red roses that visually represent gender inequalities. It will be available exclusively on March 8, 2021.
Bethany Day at Interflora explains: “Our new campaign for International Women’s Day presents striking statistics about gender inequality through the medium of flowers. Flowers are the perfect way to celebrate and show support for the women in your life and this year we’re taking it one step further by also using them to raise awareness of the challenges we still face in dismantling gender inequality.”
You might also like
More from Featured
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …