In the UK, Interflora launched a new campaign that highlights gender inequality ahead of International Women’s Day on March 8.
Interflora and its network of florists have grown into the world’s largest and most popular flower delivery network.
Celebrated on the 8th of March every year, International Women’s Day is a day dedicated to acknowledging the contribution women have played in achieving greater equality. It’s to recognize the women who have stood against the system, challenged the status quo, and made a difference.
And of course, it is a day to highlight the ongoing inequalities between men and women.
Did you know that only one in 20 FTSE 100 companies are led by women? Or that women would need to work nearly 900 more hours every year to earn the same as men? Or that women make only one-third of the UK’s members of parliament?
The facts are there. , showing there is still a long way to go to achieve equality between the sexes in the corporate world.
- Only 6.1% of current world leaders are women*
- Only 12 out of 195 countries have a woman as the head of their government.
- Only 7.4% of the companies on the Fortune 500 list are run by women*
- Only 7.4% of the companies on the Fortune 500 list are run by women
This year Interflora chose to take on gender inequality and the #ChooseToChallenge movement by making shocking inequalities very visible. The company is launching a new bouquet inspired by Bumble CEO and youngest ever female self-made billionaire, Whitney Wolfe Herd.
The Equal Power flower bouquet is made of white and red roses that visually represent gender inequalities. It will be available exclusively on March 8, 2021.
Bethany Day at Interflora explains: “Our new campaign for International Women’s Day presents striking statistics about gender inequality through the medium of flowers. Flowers are the perfect way to celebrate and show support for the women in your life and this year we’re taking it one step further by also using them to raise awareness of the challenges we still face in dismantling gender inequality.”
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