Instagram will start selling ads on IGTV, its longer-form video content hub, and will be looking to compete with the omnipotent YouTube.
Facebook has long dreamed of building a video platform that could compete with Google’s YouTube. Today it seems like the social media giant is betting on IGTV, Instagram’s longer-form video content hub, to do just that.
Instagram has begun making its top video creators to partner on tests of ad inserts, with plans to start testing this spring, as reported by Bloomberg.
Creators who will opt-in in will receive 55% of all ad revenue generated by their content on IGTV. While the deal may seem generous, Instagram had little choice: Creators are starting to lose interest in the platform, because of a lack of revenue potential.
“This is another step forward to help creators monetize with IGTV,” confirmed Justin Osofsky, in a statement. “To be sure we get this right, we are talking to a few emerging creators to help us test this and plan to expand slowly.”
Instagram generated over $20 billion last year, accounting for more than a quarter of Facebook’s total revenue in 2019.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Is Testing A Way To Mint And Sell NFTs
Meta has announced that Instagram is testing minting and selling NFTs on its platform with a small group of Creators …
Instagram Is Testing Adding Music To Profiles
Instagram Music on profiles? Reports show the platform is currently testing adding songs to profiles.Maybe they got tired of stealing …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …