Instagram has just doubled the maximum length for Reels which can now be up to 60 seconds long.
Who needs IGTV now?
Related | Instagram Now Lets All Users Save Stories As Drafts
When Reels were first introduced, they came with a 15-second time cap. Only a month later, Instagram doubled the time limit, allowing Reels to last up to 30 seconds. As Reels are nearly a year old, Instagram has now decided they could last up to 60 seconds. That’s a 400% increase in less than 12 months.
But don’t worry, things should stop there, for now anyway.
So why did Instagram increase the time limit for Reels again? Well, because TikTok, that’s why.
Sixty second-long videos are behind the huge success of TikTok. In fact, it is when the platform capped the videos at 60 seconds that its user base really started to blow up. And when you are Instagram, you dream of being as popular as TikTok, hence why.
The fact is 60-second videos allow you to do a lot more. They offer better storytelling while maintaining a decent pace that makes it so hard to stop scrolling. And while TikTok recently expanded its limit to three minutes for all Creators, Instagram may just well stick with the 60 seconds for now. If not, then the company might as well kill IGTV completely.
Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
— Instagram (@instagram) July 27, 2021
You might also like
More from Instagram
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Instagram Is Pulling The Plug On Live Shopping
Meta announced it will move away from live shopping on Instagram, removing the ability for users to tag products in …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis. Instagram …
