Instagram has published its first guide to upcoming trends, as defined by Gen-Z, that will shape culture in 2022.
Instagram has tapped into the minds of Gen-Z to learn more about rising trends across music, fashion, creators and celebs, beauty, social justice, and more – and has published its first-ever trend report for 2022.
To put together the Trends Report in October 2021, Instagram collaborated with YPulse, the leading authority on Gen Zs and Millennials, to conduct a survey among 1,200 weekly social media users, ages 13-24, in the US.
Related | Instagram Adds Option To Reply To Comments With Reels
According to the report, Gen Z is redefining the way this generation approaches education and the idea of a “career,” introducing new concepts of maximalist fashion statements, and more.
“These future-focused audiences are consistently creating the reality they want to live in,” it writes. “Instagram is where these tastemakers are leading on the creation of culture, exploring new territories, and taking what already exists in unexpected directions.”
Among other things, the report predicts trends that have the power to reshape culture in the next year. For example, in the world of fashion, the report predicts that fashion trends like Dark Academia, Goth, Goblincore, and Nostalgic wear will surge further as it expects 50% of teens and young adults to experiment with bolder looks.
In addition, the study predicts that one in four young adults will be thriftier and increase their online shopping on second-hand websites such as Depop and Poshmark.
Behaviors seeing one-third of youngsters leaning into learning more about eco-friendly and kind skincare products increases the odds for plant-based, vegan makeup, and sustainable beauty products to make it big in 2022.
The study also reports an increased focus on wellness for Gen Z, predicting that one-third of this group category will increase interest in activities like guided meditation and manifestation exercises. Also, half of young adults will increasingly lean toward and align their interest and trust with influencers with smaller and more loyal audiences.
Instagram’s full 2022 Trend Report can be downloaded from the brand’s official blog.
Photo by JOSHUA COLEMAN on Unsplash
You might also like
More from Instagram
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
