After rolling out Link Stickers to everyone globally, Instagram is now letting you customize the text and color of your Link Stickers in Stories.
Earlier this year, Instagram announced the rollout of Link Stickers to all users around the world. Now it’s announcing the ability to customize them during the creation process – before adding them to Stories.
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Users will now be prompted to choose a custom text for their Link Sticker and will then be able to change its color by tapping on it before finalizing their Story.
https://twitter.com/instagram/status/1467929011112210432
The new option provides a way to personalize the appearance of Stories with Link Stickers in them to a certain degree, although there isn’t really that much choice to help a Link Sticker be on-brand.
However, brands are able to customize their CTA in line with their objectives, rather than have the domain name appear within the Link Sticker. In any case, it allows a Link Sticker to stand out against a background image or video, helping drive more traffic to the intended destination.
Instagram announced Link Stickers back in June, but they were only made available to everyone at the end of October, making it possible for all users to add links to their Stories. Previously, only accounts with more than 10,000 followers were able to use the swipe up feature to drive traffic to their sites.