Instagram is rolling out insights for Reels and Instagram Live to help creators and small businesses gain more insight into the performance of their content.
Instagram has been further developing Reels and Live for the last few months in a bid to make both products better and more useful for creators and businesses.
Related | Instagram Will Let You Add Your Pronouns To Your Profile
In addition to helping creators turn their passions into something they can make a living with, Instagram is also committed to supporting small businesses in their bid to make better content on Instagram.
Now, based on feedback, Instagram is launching insights for Reels and Live, to help them better understand the performance of their content and help them plan better content in the future.
For Reels, creators will now be able to see metrics like Plays, Accounts Reached, Likes, Comments, Saves, and Shares.
Similarly, for Live, creators will be able to see Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
Instagram says it will now include these metrics in Account Insights as well, “to provide a broader picture into how Reels and Live shape an account’s performance.”
Furthermore, the platform is launching more detailed information about Reach in Account Insights, allowing creators to understand “more about how content is being distributed.”
Account Insights will feature a new breakdown to let creators know which types of accounts they’re reaching, and the content formats that are the most effective in terms of driving Reach.
In the next few months, Instagram will start to roll out new preset time frame options that expand beyond “last 7 days” and “30 days,” and will soon support Insights on desktop.
You might also like
More from Instagram
Instagram Now Allows Users To Download Public Reels
Instagram will finally let users download Reels posted by public accounts so they can share them outside the app. It took …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
