Instagram announced it’s merging IGTV and feed videos into a singular format – Instagram Video – with its very own tab.
This week, Instagram announced that it’s combining IGTV and feed videos into one format: Instagram Video, making video content available within one singular Video tab to “make it easier for people to discover new video content.”
Users can still upload videos as usual from the camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post. Furthermore, Instagram is also introducing new features like trimming, filters, and people and location tagging to make things easier.
The change won’t affect creators’ ability to cross-post their videos through Stories or share them via DM; however, the announcement introduces a new time length for video previews in the feed. They will now be 60 seconds long, except for videos that are used for ads — these will still preview 15 seconds of the video.
To create a better user experience, Instagram has also introduced the ability to tap anywhere on the video users are watching on Instagram to enter fullscreen. They will also be able to keep scrolling to discover new video content from creators that may interest them.
Furthermore, to improve the experience on the creator and business side, Instagram is merging feed post insights and video insights into one combined metric, making it more straightforward to understand how videos are performing.
Finally, with the introduction of the all-new Instagram Video tab, Instagram is also changing the name for the old IGTV Ads. The ad format will be called “Instagram In-Stream video ads” from now on.
The change won’t stop creators from monetizing their long-form content, and brands will still reach audiences engaging with the longer video format. However, those businesses wanting to boost their videos to reach more people will only be able to do so on videos that are shorter than 60 seconds in length.
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