Instagram is considering removing its current video length constraints and letting you share long-form clips of up to one hour.
According to The Wall Street Journal, Instagram could soon do away with time constraints for video shared on its platform. At present, videos on Instagram are limited to a length of 15 seconds in Stories and up to 60 seconds in the main feed. The move to long-form content would place Instagram as a direct competitor to dedicated video platforms like YouTube or even Facebook itself.
The new video format would focus on vertical video exclusively, and this might be where Instagram would differentiate itself from YouTube and Facebook to some extent. Vertical, shot on mobile devices, is undoubtedly the trending norm for video content right now, and Instagram might be looking to owning this trend.
Several content creators and publishers reported being approached by Instagram to discuss their interest in sharing longer-form content on the platform. So far, however, the reports show the plan as tentative, and Instagram could ultimately decide to keep its current video length limitations.
Instagram counts over 800 million users, with 300 million of them being active daily through its Stories feature.
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