Instagram has launched the @shop account which showcases shoppable posts and community trends on its platform.
Instagram is going into full “e-commerce mode” lately. Apart from the various new features announced in the last months, last week the company also launched @shop – a curated account to help boost interest in features like shoppable posts and promote small businesses – and the creators behind them.
The account is curated by an internal team at Instagram that will “work with the Community Labs team to identify trends, brands, and creators that are of interest” to the community. As such, the content featured on the account will be fully driven by community trends.
According to an Instagram spokesperson, “the account will be a real-time indicator of what’s new and emerging on Instagram.”
The account currently features posts with featured products from several brands like Feel Jeans, Cafuné, The Lip Bar, and others. Each post features product tags so that viewers can go and buy the products.
For the time being though, the account does not include brands from the recently announced Instagram Checkout beta.
You might also like
More from Instagram
Instagram Expands IGTV Ads To Select Creators In The UK And Australia
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Facebook Is Building An Instagram App For Kids Under 13
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
Instagram Limits Interactions Between Teens And Adults They Don’t Follow
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Instagram Releases New Set Of Stickers Honoring Women In STEM On Pi Day
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.
Facebook Tests Feature That Lets You Share Reels On Facebook
Facebook has confirmed the test of a feature that allows Instagram users to share reels on Facebook News Feed.
Instagram To Relaunch Its Lite App In 170 Countries With Support For Reels
Instagram Lite could make its big comeback with new features and slightly larger file size, and support for Reels.
N26 Highlights Banknote Gender Parity With New AR Effect
Mobile bank N26 has launched a new AR effect that highlights the low representation of women on banknotes.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
Instagram Now Lets You Go Live With Up To 3 People
New Instagram Live Rooms let you go Live on the platform with up to three people at a time.