Instagram Launches @shop Account To Showcase Shoppable Posts

Instagram has launched the @shop account which showcases shoppable posts and community trends on its platform.

Instagram is going into full “e-commerce mode” lately. Apart from the various new features announced in the last months, last week the company also launched @shop – a curated account to help boost interest in features like shoppable posts and promote small businesses – and the creators behind them.

The account is curated by an internal team at Instagram that will “work with the Community Labs team to identify trends, brands, and creators that are of interest” to the community. As such, the content featured on the account will be fully driven by community trends.

Instagram has launched a curated account to showcase its shoppable posts feature and promote small businesses and the creators behind them.

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According to an Instagram spokesperson, “the account will be a real-time indicator of what’s new and emerging on Instagram.”

The account currently features posts with featured products from several brands like Feel Jeans, Cafuné, The Lip Bar, and others. Each post features product tags so that viewers can go and buy the products.

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“My mom was my biggest influence,” says @cafune.official co-founder Queenie Fan. “Growing up, I would watch her coordinating prints and matching accessories…. It was fascinating.” As she got older, Queenie’s interest turned into a full-on obsession, with a focus on vintage Japanese streetwear and handbags. After graduating from the Rhode Island School of Design, she worked as an accessories designer in New York City. In 2015, she moved back to Hong Kong and partnered with a childhood friend, Day Lau, to launch Cafuné. “Some of our handbags are more unconventional with unique shapes. We worried that customers would find it difficult to understand.” Instead, Queenie happily reports, the unusual shapes became Cafuné’s best sellers.
A post shared by @shop (@shop) on May 8, 2019 at 6:46pm PDT

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If you build it, they will come. And if you name it ‘Sold Out,’ it will, well, hopefully sell out. That was the thinking of banker-turned-SoulCycle-instructor-turned-fashion-entrepreneur Kiane von Mueffling, who decided to name her line @soldout.nyc. True to its name, her first collection sold out within 8 weeks of the brand’s launch. Now in its 5th collection—with pieces including tees, hoodies, dresses and sweatshirts—that was just released, Kiane is growing her business… while she keeps up with demand.
A post shared by @shop (@shop) on May 8, 2019 at 6:32pm PDT

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Scott Sternberg is totally fine with being called basic. The ex-Band of Outsiders founder’s new brand @entireworld was inspired by the idea of taking everyday stuff—underwear, socks, tees, tanks and sweats—and making it sublime through fabrication, color and design. Their most recent surprise best-seller? A pink sweatsuit. “I went from selling all of these fancy clothes to making sweatsuits,” says Scott. “I'm into it.”
A post shared by @shop (@shop) on May 8, 2019 at 5:58pm PDT