According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app.
Mosseri posted a video on his Instagram and Twitter accounts where he explained how Instagram is looking to lean into entertainment and video after witnessing the success of TikTok and YouTube.
Related | TikTok Increases Maximum Video Length To Three Minutes
In the video, Adam Mosseri talks about some upcoming changes and experiments that the app will be conducting. Two main examples are a test to include recommendations for topics you are not following and making videos more immersive thanks to a new full-screen experience.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri (@mosseri) June 30, 2021
Instagram is already testing several experiments with algorithmic additions but recommending content and topics that users have shown no previous interest in would be a dramatic evolution for the platform.
Concerning video, Instagram has made it clear through Reels, IGTV, and Stories that users appreciate a full-screen experience when it comes to video. And now Mosseri says the company wants to “embrace video more broadly.”
Instagram is confirming that it has taken a new direction and that it can no longer be referred to as the “square photo-sharing app with filters” it once was. Instead, the company wants to become a video-centric entertainment app. Does this remind you of something?
Of course, Instagram will always be more than that, as the app continues to focus on areas where it outperforms its mains competitors: Messaging and shopping.
You might also like
More from Instagram
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
