Instagram is introducing a new sticker for Stories to “Support Small Business” that lets you promote your favorite small business in this difficult time.
Instagram has made a point in showing up to support small businesses during the COVID-19 pandemic. Most small businesses have been forced to close shop and have lost a huge amount of their revenue in light of stay-at-home and lockdown measures.
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The announcement was made by Adam Mosseri, Head of Instagram: “Today we’re launching a “Support Small Business” sticker in Stories so you can shout out your favorite small biz.” He added: “We want to make it as easy as possible to support amazing small businesses right now.”
The “Support Small Business” sticker is available in Stories. When you use it, your photo or video will be added to a shared story where friends can see which businesses you love.
Instagram has been very active during the pandemic. After launching the “Stay Home” and “Thank You” stickers, the company has also introduced stickers to make it easy to order from restaurants a few weeks ago.
In tandem, Facebook has launched the #SupportSmallBusiness hashtag on its app to let people show their love for small businesses. Creators on the platform can now also use a new “in support of” tag to promote small businesses to their fans.