Meta is looking to take advantage of the craze around BeReal with ‘IG Candid’ – a clone of the new social media app’s main feature.
Following a Tweet from developer – and unreleased feature-spotter – Alessandro Paluzzi, Meta has confirmed that it is testing a feature within Instagram that replicates the main functionality of BeReal – a popular photo-sharing app.
The IG Candid feature encourages users to participate in IG Candid Challenges by sending them a notification at a random time of the day to upload a photo of themselves and their surroundings.
Related | YouTube Starts Adding Watermarks To Downloaded Shorts Clips
This is done by starting up both the front and back cameras of their smartphone when a user taps on the notification. One camera for a selfie and one camera for a simultaneous photo of the environment. Users have two minutes to complete the challenge. If they miss out, they have to wait for the next notification.
https://twitter.com/alex193a/status/1561803897118810121
For the time being, Meta is referring to IG Candid as an “internal prototype” and doesn’t seem to be testing it with users in the wild. This, of course, doesn’t mean that testing won’t commence at any moment.
Given Meta’s track record of cloning popular features from other apps (or other apps in general), we can only assume that this feature is already in the pipeline. Of course, only time will tell.
What is BeReal?
BeReal is an app launched around 2020 by Alexis Barreyat, claiming to offer “A new and unique way to discover who your friends really are in their daily life.” It became popular in early to mid-2022 and, at the time of writing, is at the No.1 spot on the App Store charts.
Users are notified at a random time daily to upload a photo of themselves and their surroundings simultaneously, using both their device’s front and back cameras. They have a two-minute window to do so. The general idea is to encourage users to be more authentic by allowing them to create content once a day and without warning.
You might also like
More from Instagram
Instagram Now Allows Users To Download Public Reels
Instagram will finally let users download Reels posted by public accounts so they can share them outside the app. It took …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
