Pinterest will celebrate its 4th birthday in March. And although its growth is nothing less than impressive, we sometimes feel it still does not get the attention it deserves from marketers.
Also Read: See Pinterest’s Top Pins for 2013
Pinterest is the fourth largest traffic source in the world. Did you know that it drives more referral traffic than Google+, LinkedIn and YouTube combined?
Here are some interesting stats:
- – American users spent an average of 97.8 minutes on Pinterest.
- – 80% of Pinterest’s users are female.
- – 30% of Pinterest users are women 25-34 years old.
- – Over 80% of pins are repins.
- – A call-to-action pin description sees an 80% increase in engagement.
- – Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types.
- – Pins related to trending topics see an average of 94% increase in click-throughs.
- – The best time to pin during the day is between 2 and 4 PM EST.
- – The best time to pin in the evening is between 8 PM and 1 AM EST.
Source: http://www.hubspot.com/marketing-statistics
And now check out the infographic built by Inbound Pro:
Now, using these tips and info, do you think you can still ignore the power of pinterest for your digital marketing strategy?
Do you have any good examples of successful pins to share?
Related Stories:
- The Top Twitter Trends Around The World
- The Impact of Photos on Facebook Engagement
- 11 Ways to Make Your Video Go Viral on YouTube
You might also like
More from Experts Talk
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
