Tired of messy fingers while eating your favorite chips? Lay’s finger washing machine has you covered.
It cleans and sanitizes your fingers in less than five seconds.
Related | Kraft Is Urging McDonald’s To Add Mac & Cheese To The Big Mac
The Lays finger washing machine is a limited-edition six-inch tall washing machine with a sensor that automatically detects fingers, a charging dock, and a refillable tank. It issues a burst of sanitizing spray when fingers are detected and cleans them in five seconds.
You guessed it, the machine was not designed just because no one likes messy fingers. It is meant as a response to consumers’ anxiety born out of the Covid pandemic and fears associated with eating with their hands and sharing snacks.
The activation was created by Leo Burnett Taiwan for Lay’s. So far it has proven to be a huge success, increasing social interactions with the brand by over 75% and delivering an impressive 173% click rate!
Parris Chou, creative director at Leo Burnett Taiwan, said, “Clean fingers mean happy eaters. Now, thanks to the Lay’s Finger Washing Machine, people can enjoy Lay’s anywhere, even in bone-dry arid landscapes like Mars. We were worried the Lay’s Finger Washing Machine would have limited appeal given there are already many options for cleaning fingers, yet demand keeps growing, it has taken on a life of its own.”
You might also like
More from Featured
Forget ‘Hey Siri’ – Apple Is Changing The Trigger To Just ‘Siri’ In iOS 17
Soon You Will Just Have To Say 'Siri' To Trigger Apple's Digital Assistant. The change is coming as part of …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …