IKEA Stay Home catalog is the latest of a series of ads the Swedish company has been rolling out to help us cope with confinement.
It’s not easy to stay busy when locked at home all day and every day. Two billion of us are still under some form of stay-at-home orders. So how do you keep busy? How do you stay creative? And if you are a brand that sells furniture, how do you stay top of mind when even your most fanatic customers cannot visit your stores?
Well, if you are IKEA, you create a new catalog, a Stay Home catalog.
Related Story: IKEA And Pizza Hut Made A Real Version Of Those Tiny Pizza Tables
Together with McCann Tel Aviv, IKEA released a digital catalog to help families find solutions to boredom. The Stay Home catalog contains several well-known activities and games for the whole family. Think “find the 10 differences”, “connect the dots”, or even “Tic-Tac-Toe.” And of course, there is also a coloring activity where you need to rebuild the IKEA logo.
You will also notice that the IKEA Stay Home catalog also showcases real IKEA products. Because, advertising can also be fun, right?
You might also like
More from Creative Campaigns
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
